The Sunday, August 16th New York Times' Sunday Business Section includes an article titled "Welcome, Fans, to the Pinking of America" (see link below) which recounts the history of the Susan G. Komen program. After reading the article; summarizing it and commeting on it in the blog, be ready to discuss it in class.
http://www.nytimes.com/2011/10/16/business/in-the-breast-cancer-fight-the-pinking-of-america.html?_r=1&ref=business
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ReplyDeleteMissalys Perez
ReplyDeleteISS 2270 (Monday)
Marketing tools can serve as a warning towards society about specific diseases. Nonetheless, it does not guarantee that women will stop dying from "Breast Cancer" as the example given in the article. Something as serious as breast cancer should be exposed to the public to create awareness but under specific standards not using "pink ribbons" as a method to raise money that does not go to charities. Marketing tools always have an economic gain in the end and should be kept with a solid purpose in order to work in a plan to solve social ills. A foundation like that of Susan G. Komen should focus more on medical research than simply settling for helping women get mammographies. The purpose of helping patients with breast cancer, helping women stay safe, or finding the cure should remain in the minds of those who use marketing as a tool. I believe that marketing tools can be applied as long as there is good in the hearts of those who want to find a cure or help those with the disease.
Marketing regardless if its for "charities" or something else will always gain profit for itself. The susuan g. komen foundations wastes more money on marketing than actually donating to research. America is already aware of breast cancer its time to go to the next step and actually help find better cures instead of promoting it. When the foundation started im sure the initial thing was to help people but i believe now in days its lost its true standards.
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