Is it about the message, or is it about the data?

The Sunday, June 23rd New York Times Magazine's principal article is titles "Is Selling a President Any Different from Selling a Pizza?" (Link to the article: http://www.nytimes.com/2013/06/23/magazine/the-obama-campaigns-digital-masterminds-cash-in.html?ref=magazine&_r=0  ) After reading the article and summarizing it in the blog, state your views.  Be ready to share your views as well as the author's in class for extra credit.